The Folklore Edit is the leading online media platform to discover industry analysis, interviews, news, runway coverage, and trend articles related to the fashion and design industry in Africa and the diaspora.

It is part of The Folklore Group, a conglomerate of B2B, consumer, and media products that enable the global ecosystem to seamlessly discover, connect with, and shop diverse brands in emerging markets.

Our mission is to use technology and community to connect brands, customers, and partners that value sustainability and the new vanguard of design.

Fashion and retail industry news from Africa and global markets


General inquiries and submissions: edit@thefolklore.com

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