Reintroducing The Folklore

Words by The Folklore Team



Welcome to The Folklore Edit, one of the trio of technology platforms that The Folklore Group is excitedly introducing today. Alongside The Folklore Connect and The Folklore Marketplace, The Folklore Edit is designed to further elevate the position of designer brands from Africa and the diaspora around the world.

Since 2018, our mission has been rooted in empowering creators, and using technology to connect brands to global customers and partners that value sustainability and innovative design. In this next phase of our company, we are utilizing technology to provide the industry’s next frontier of brands with access to opportunities that encourage scalability and fuels them to compete globally. Our vision is to see our brands sold in retail stores around the world.

Launching today, The Folklore Connect will serve as the premier wholesale e-commerce platform empowering retailers to discover and shop leading African designer brands online. Our original consumer shopping platform has now been converted to The Folklore Marketplace, a shopping aggregator that provides global customers with one central location to discover products from African and diasporic designer brands sold across multiple e-commerce sites.

The Folklore Edit, the new iteration of our editorial blog, will serve as an online media platform that provides in-depth industry analysis, interviews and news related to the design industry in Africa and the diaspora. We are extremely excited about the evolution of The Folklore Group, and I would like to thank you for your continued support thus far. We look forward to bringing you along on this journey as we continue to build Africa’s leading designer fashion and lifestyle conglomerate.

For Brands

The Folklore Connect is a wholesale e-commerce platform for African and diasporic brands to be discovered by global retailers and scale their wholesale business to new heights through the use of simple sales technology.

Whether you’re looking to expand your wholesale business locally or internationally, we have carefully curated and only accepted a vetted selection of specialty stores, e-commerce retailers, department stores, and chain stores around the world that are eager to connect with the brands of the future.

Standard line sheets and order forms are a thing of the past. With Connect you can simply bulk upload your product details, create a virtual profile that accurately tells your brand’s story, and supply buyers with access to the information they need to foster a successful partnership.

For Retailers

The Folklore Connect is a wholesale e-commerce platform that empowers global retailers to discover and shop products that their customers will love from top designer fashion and lifestyle brands from Africa and the diaspora.

With a transparent and straightforward ordering process, you can simply browse products, add them to cart, and check out with a card processing system that provides a quick and secure method of payment and avoids costly fund transfers.

For Customers

Discover a curated selection of top African and diasporic designer fashion, accessories, beauty, and home brands with The Folklore Marketplace, a dedicated discovery platform that that provides one central location to browse products from African and diasporic designer brands sold across multiple e-commerce sites.

We aggregate product images, pricing, and descriptions from dozens of websites and merchandise them by brand, retailer, category and country so that you can easily compare pricing and choose which website you want to buy the product from based on your needs.


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